We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for… — Jimmy Iovine Copy Share Image
I always try to go where the excitement is, where the best music is. I dont care what kind of music it… — Jimmy Iovine Copy Share Image
What I saw in the record industry is it's just getting more restricted, more restricted, more restricted to where everyone's trying to… — Jimmy Iovine Copy Share Image
If you're great, that means you're freaked out that the next day you're not going to be great. You keep trying. — Jimmy Iovine Copy Share Image
I'm trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video. — Jimmy Iovine Copy Share Image
If you love your dad, it’s tough when he dies. If you don’t like your dad, it’s tough when he dies. Because you lose… — Jimmy Iovine Copy Share Image
I am blessed with the energy of a chimpanzee. There is nothing I can't get up for and give it a hundred percent. — Jimmy Iovine Copy Share Image
Seeing young people caring about sound again and realizing that it's not cool to not have good sound, that means a lot. — Jimmy Iovine Copy Share Image
The great artists of music have always innovated and boldly changed the game, but the industry itself has not. — Jimmy Iovine Copy Share Image
I learned how to do absolutely nothing - I didn't learn one thing in high school. If I had to get a job at… — Jimmy Iovine Copy Share Image
Apple, of all the global tech companies, was the one that understood why artists make things. — Jimmy Iovine Copy Share Image
I'm happy with studio infiltration, but I'm thrilled when I see 12- to 20-year olds walking down the street with Beats and not two-dollar… — Jimmy Iovine Copy Share Image
I always wanted to be where the cool was because I didn't think I was cool. But music was cool. — Jimmy Iovine Copy Share Image
