Culture Quote by Jimmy Iovine

We created Apple Music to make finding the right music easier for everyone - men and women, young and old.

— Jimmy Iovine

We're trying to make the music service a cultural point of reference, and that's why we're making video. We're making video for our Apple…

— Jimmy Iovine

Apple Music is a big idea, and it's going to take some time to fulfill its overall dream.

— Jimmy Iovine

Apple has given me a platform to spread music. They're giving us Latinos a chance to shine.

— Bad Bunny

Apple Music is trying to create an entire pop culture experience that includes audio and video. If South Park walks into my office, I'm…

— Jimmy Iovine

Apple is a company that understands music.

— Jimmy Iovine

“Content Every time users of Apple’s iTunes add a song to their collection, they are strengthening ties to the service.”

— Nir Eyal

Apple Music is about getting things early and pushing them out.

— Jimmy Iovine

Most of my fans, if you were to look on their iPods, you'd see every possible genre of music represented in some capacity.

— Taylor Swift

Believe me, I love Apple...but iTunes shouldn't be the answer. For artists, it should be the scariest thing in the world.

— Will I Am

We feel pretty comfortable making music but beyond that there have been other things to take into account, including promotion, marketing, airplay.

— Damon Thomas

Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs.

— Tim Cook