A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places. — Ivan Chermayeff Copy Share Image
Sometimes there is simply no need to be either clever or original. — Ivan Chermayeff Copy Share Image
There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between… — Ivan Chermayeff Copy Share Image
Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense. — Ivan Chermayeff Copy Share Image
Good design, at least part of the time, includes the criterion of being direct in relation to the problem at hand - not obscure,… — Ivan Chermayeff Copy Share Image
As designers, we are the interface. Trying to make things understandable. That requires involving oneself with what's going on in the world. One must… — Ivan Chermayeff Copy Share Image
There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and… — Ivan Chermayeff Copy Share Image
A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen… — Ivan Chermayeff Copy Share Image
Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow… — Ivan Chermayeff Copy Share Image
Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. — Ivan Chermayeff Copy Share Image
