“The vast majority of people are mainstreamers. They don’t use technology for its own sake; they use it to get a job done. They tend to learn a few key features and never add to their repertoire. These are the… — Giles Colborne Copy Share Image
“Experts want to control and customize the technology. You’ll need to take the mainstreamers’ view of “control:” to be in control of the outcomes. They don’t want to worry about the software or technology, and they don’t want it to… — Giles Colborne Copy Share Image
“Simplicity does not mean want or poverty. It does not mean the absence of any decor, or absolute nudity. It only means that the… — Giles Colborne Copy Share Image
“It’s been pointed out that products that start out simple often end up getting so complex they cease to be useful. But if you… — Giles Colborne Copy Share Image
“Continually adding features to software turns out to be equally unsustainable.” — Giles Colborne Copy Share Image
“At home, at work, and outdoors, you must design for constant interruptions.” — Giles Colborne Copy Share Image
“Begin with that need—the user’s need to feel in control of some part of his life—then try to dig deeper by asking, “So what?” — Giles Colborne Copy Share Image
“Mainstreamers are interested in getting the job done now; experts are interested in customizing their settings first. • Mainstreamers value ease of control; experts… — Giles Colborne Copy Share Image
“Simple user experiences need to work for a novice, or a mainstreamer who’s under pressure.” — Giles Colborne Copy Share Image
“Visiting users in their workplaces was vital—if we’d simply imagined the manager at his desk we would have missed the crucial aspects. Watching people… — Giles Colborne Copy Share Image
“Wizards promise to make things simple by breaking them down into steps. The problem is they take control away from the user. Because of… — Giles Colborne Copy Share Image
“The quick and dirty way is to write down a one-line description, in the simplest terms possible, of what I’m creating, along with a… — Giles Colborne Copy Share Image
“The thing to do, then, is to describe what the user does from the beginning to the end of their experience, remembering that it’s… — Giles Colborne Copy Share Image
