Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else. — Wally Olins Copy Share Image
Brands and branding are the most significant gifts that commerce has ever made to popular culture. — Wally Olins Copy Share Image
What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to… — Wally Olins Copy Share Image
The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance.… — Wally Olins Copy Share Image
Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every… — Wally Olins Copy Share Image
It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood. — Wally Olins Copy Share Image
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial… — Wally Olins Copy Share Image
We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish… — Wally Olins Copy Share Image
