Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention… — Martin Sorrell Copy Share Image
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally… — Martin Sorrell Copy Share Image
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure. — Martin Sorrell Copy Share Image
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… — Martin Sorrell Copy Share Image
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing… — Martin Sorrell Copy Share Image
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference… — Martin Sorrell Copy Share Image
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably… — Martin Sorrell Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can get the… — Martin Sorrell Copy Share Image
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the… — Martin Sorrell Copy Share Image
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Copy Share Image
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Copy Share Image
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother… — Martin Sorrell Copy Share Image
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for… — Martin Sorrell Copy Share Image
Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India… — Martin Sorrell Copy Share Image
Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities. — Martin Sorrell Copy Share Image
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is… — Martin Sorrell Copy Share Image
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
