First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife. — Avinash Kaushik Copy Share Image
Never let your campaigns write cheques that your website can't cash. — Avinash Kaushik Copy Share Image
“I believe that most websites suck because HiPPOs create them. HiPPO is an acronym for the “Highest Paid Person’s Opinion.” — Avinash Kaushik Copy Share Image
The interesting thing about averages is that they hide the truth very effectively. — Avinash Kaushik Copy Share Image
