Campaigns Quote by Avinash Kaushik
“Never let your campaigns write cheques that your website can't cash.”
About This Quote
Source Blog: Digital Marketing Insights, 2019
Never commit to marketing promises you cannot fulfill online.
In simple terms: Don't promise what you can't deliver online.
Align marketing claims with actual digital capabilities.
Themes
Mood
Type
When to use this quote
- website design
- campaign planning
- customer service
Key Concepts
Questions to Reflect On
- Are your online promises realistic?
- How do you verify deliverability before promotion?
Overpromising can damage reputation if not managed.