Campaigns Write Quotes by Avinash Kaushik

First click attribution is akin to giving my first girlfriend 100% of the credit for me marrying my wife.

— Avinash Kaushik

Content is anything that adds value to the reader's life.

— Avinash Kaushik

Never let your campaigns write cheques that your website can't cash.

— Avinash Kaushik

“I believe that most websites suck because HiPPOs create them. HiPPO is an acronym for the “Highest Paid Person’s Opinion.”

— Avinash Kaushik

The interesting thing about averages is that they hide the truth very effectively.

— Avinash Kaushik