“Note how, within each, the preattentive attribute grabs your attention, and how some attributes draw your eyes with greater or weaker force than others (for example, color and size are attention grabbing, whereas italics achieve a milder emphasis).” — Cole Nussbaumer Knaflic Copy Share Image
“My base color is grey, not black, to allow for greater contrast since color stands out more against grey than black. For my attention-grabbing… — Cole Nussbaumer Knaflic Copy Share Image
“What do you need your audience to know or do? This is the point where you think through how to make what you communicate… — Cole Nussbaumer Knaflic Copy Share Image
“The biggest shift was from a bar graph to a line graph. As we’ve discussed, line graphs typically make it easier to see trends… — Cole Nussbaumer Knaflic Copy Share Image
“When you have just a number or two that you want to communicate: use the numbers directly.” — Cole Nussbaumer Knaflic Copy Share Image
“Concentrate on the pearls, the information your audience needs to know.” — Cole Nussbaumer Knaflic Copy Share Image
“Will you be encountering each other for the first time through this communication, or do you have an established relationship? Do they already trust… — Cole Nussbaumer Knaflic Copy Share Image
“Never again will you simply show data. Rather, you will create visualizations that are thoughtfully designed to impart information and incite action.” — Cole Nussbaumer Knaflic Copy Share Image
“Don’t show the second y-axis. Instead, label the data points that belong on this axis directly. Pull the graphs apart vertically and have a… — Cole Nussbaumer Knaflic Copy Share Image
“Figure 5.10 Add action title and annotation In Figure 5.10, thoughtful use of text makes the design accessible. It’s clear to the audience what… — Cole Nussbaumer Knaflic Copy Share Image
“Affordances In the field of design, experts speak of objects having “affordances.” These are aspects inherent to the design that make it obvious how… — Cole Nussbaumer Knaflic Copy Share Image
“Horizontal bar chart If I had to pick a single go-to graph for categorical data, it would be the horizontal bar chart, which flips… — Cole Nussbaumer Knaflic Copy Share Image
“Alignment The single change having the biggest impact in the preceding before-and-after example was the shift from center-aligned to left-justified text. In the original… — Cole Nussbaumer Knaflic Copy Share Image
