Activision and Blizzard both believe that we're in an expanding market where we can reach more people across multiple platforms, geographies and age groups. Both of our companies are positioned very well to take advantage of those trends to keep… — Michael Morhaime Copy Share Image
Well, the team that created 'Starcraft 2' is probably the most experienced real-time strategy team in the industry - there are members of that… — Michael Morhaime Copy Share Image
'StarCraft II' is a really great game. It appeals to players on multiple different levels. — Michael Morhaime Copy Share Image
A lot of games that preceded 'Warcraft' made the assumption that this type of game wouldn't appeal outside the hard-core audience, so that's what… — Michael Morhaime Copy Share Image
Our original mission and values consisted of four simple words that formed our foundation: 'We make great games.' We crafted that statement before we… — Michael Morhaime Copy Share Image
The great thing about 'World Of Warcraft' is that you can sit down in your lunch hour and do a couple of quests and… — Michael Morhaime Copy Share Image
As you start to see more respected advertisers coming in and looking at esports, you're going to find that there's a lot of interest. — Michael Morhaime Copy Share Image
'Diablo 3' was never really designed to be an eSport, and not every game necessarily needs to be an eSport. — Michael Morhaime Copy Share Image
I don't think consoles are necessarily our best opportunity for 'World of Warcraft.' — Michael Morhaime Copy Share Image
If we can help to make the interactions between folks online safer and more friendly, that would make it all more fun and more… — Michael Morhaime Copy Share Image
The development of gaming in Asia usually serves as the marker for how their company predicts the development of gaming will go globally. — Michael Morhaime Copy Share Image
A lot of the successful Blizzard games that you know actually grew out of failed projects. That was the case with 'World of Warcraft.'… — Michael Morhaime Copy Share Image
