But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about? — George Lois Copy Share Image
The more creative you are the more trouble you're in. You have to be courageous! — George Lois Copy Share Image
Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow. The sooner you identify that bliss, which surely resides in the soul of most human beings, the greater your chance of a truly successful life. In the act of creativity, being careful guarantees sameness and… — George Lois Copy Share
In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a… — George Lois Copy Share Image
Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're… — George Lois Copy Share Image
Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires. — George Lois Copy Share Image
Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens. — George Lois Copy Share Image
Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about… — George Lois Copy Share Image
The accurate measure of a human being is what he or she actually gets done. — George Lois Copy Share Image
To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification — George Lois Copy Share Image
