Metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature. — George Lakoff Copy Share Image
Moreover, metaphor is typically viewed as characteristic of language alone, a matter of words rather than thought or action. For this reason, most people think they can get along perfectly well without metaphor. We have found, on the contrary, that… — George Lakoff Copy Share Image
Our concepts structure what we perceive, how we get around in the world and how we relate to other people. Our conceptual system thus… — George Lakoff Copy Share Image
Unless you frame yourself, others will frame you — the media, your enemies, your competitors, your well-meaning friends. — George Lakoff Copy Share Image
“This is how reason really works: through framing, metaphors, emotion, narratives, and imagery.” — George Lakoff Copy Share Image
If you're a progressive, you can find lots of people who call themselves conservatives, but who agree with you on lots of things. There… — George Lakoff Copy Share Image
The Public provides freedom...Individualism begins after the roads are built, after individualists have had an education, after medical research has cured their diseases... — George Lakoff Copy Share Image
The essence of metaphor is understanding and experiencing one kind of thing in terms of another. — George Lakoff Copy Share Image
We categorize as we do because we have the brains and bodies we have and because we interact in the world as we do. — George Lakoff Copy Share Image
“The environment is not an "other" to us. It is not a collection of things that we encounter. Rather, it is part of our… — George Lakoff Copy Share Image
Barack Obama understands what Ronald Reagan learned, which is that people vote not on the basis of issues and policy details, but on the… — George Lakoff Copy Share Image
“Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.” — George Lakoff Copy Share Image
Most conservatives are conservatives because they think they are morally correct. — George Lakoff Copy Share Image
You can't understand Twenty-first-Century Politics with an Eighteenth-Century Brain. — George Lakoff Copy Share Image
