Competitors Quote by George Lakoff
“Unless you frame yourself, others will frame you — the media, your enemies, your competitors, your well-meaning friends.”
About This Quote
Source Book: Moral Politics by George Lakoff, 2004
People’s self‑definition determines how others perceive them; without a clear self‑image, external narratives dominate.
In simple terms: Define yourself to control how others see you.
Cultivate a strong personal narrative.
Themes
Mood
Type
When to use this quote
- career branding
- political campaigning
- personal relationships
- media interviews
Key Concepts
Questions to Reflect On
- How does your self‑image affect others’ perceptions?
- What steps can you take to define yourself?
If you lack self‑awareness, you may unintentionally adopt others’ frames.