Barack Quote by George Lakoff
“Barack Obama understands what Ronald Reagan learned, which is that people vote not on the basis of issues and policy details, but on the basis of something deeper, namely, what are your values? Are you authentic? Do you say what you believe? Do you communicate with us? And do we identify with you? You don't know what particular issues are going to come up in the future, so you have to depend on someone's values, and whether they are telling you the truth, and whether you can trust them in office. Obama's been running a campaign on that basis.”
About This Quote
Source Speech: Political Values and Authenticity, 2012
Voters choose leaders based on perceived values and authenticity, not just policy details.
In simple terms: People vote on values and trust.
Demonstrate genuine values.
Themes
Mood
Type
When to use this quote
- campaigns
- public speaking
- leadership development
Key Concepts
Questions to Reflect On
- How can leaders convey true values?
- What signs show authenticity?
Values can be manipulated, eroding trust.