Marketing has long known how to exploit fads and how to develop trends. — Geoffrey Moore Copy Share Image
The most common misunderstanding of disruptive innovations is to overestimate their impact in the short term and underestimate it in the long term. Another common misunderstanding is to associate disruptive with good. — Geoffrey Moore Copy Share Image
The increasing presence of cloud computing and mobile smart phones is driving the digitization of everything across both consumer and enterprise domains. It is… — Geoffrey Moore Copy Share Image
When you are incubating new ideas, "Don't put all your eggs in one basket" is very good advice. But when you are seeking to… — Geoffrey Moore Copy Share Image
Smart mobile phones connect you with 1 billion users worldwide, basically for free - you don't pay for the phone, you don't pay for… — Geoffrey Moore Copy Share Image
The danger is to cling to comfort and custom at a time when events demand breaking away from both. But it is also foolish… — Geoffrey Moore Copy Share Image
To enter the maintsteam market is an act of aggression. The companies who have already established relationships with your target customer will resent your… — Geoffrey Moore Copy Share Image
We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs. — Geoffrey Moore Copy Share Image
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. — Geoffrey Moore Copy Share Image
Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers… — Geoffrey Moore Copy Share Image
Marketing has long known how to exploit fads and how to develop trends. — Geoffrey Moore Copy Share Image
The single greatest business opportunity that is now emerging in the global marketplace is the ability to analyze digital log data to trace digital… — Geoffrey Moore Copy Share Image
The most common misunderstanding of disruptive innovations is to overestimate their impact in the short term and underestimate it in the long term. Another… — Geoffrey Moore Copy Share Image
The only way an established enterprise can dramatically increase its stock price is by adding a net new high-growth earnings engine to its existing… — Geoffrey Moore Copy Share Image
