The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up… — Grant David McCracken Copy Share Image
You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the… — Grant David McCracken Copy Share Image
Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental… — Grant David McCracken Copy Share Image
The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but… — Grant David McCracken Copy Share Image
The University of Chicago is an astounding place. It's Yeshiva, a priesthood. It gives you an education, but more than that it gives you… — Grant David McCracken Copy Share Image
That culture is a a critical resource the organization ignores. Competely mystifying. The organization continues to act as if culture were dark matter, something… — Grant David McCracken Copy Share Image
The future is going to be stranger and more various and more dynamic than anything people can imagine now. We will be extraordiarily tested.… — Grant David McCracken Copy Share Image
I think the corporations if it wants to be truly responses to the changes taking place in the world is going to have to… — Grant David McCracken Copy Share Image
Often it takes more time to explain a task than to do it yourself, and when you do it yourself there is no data… — Grant David McCracken Copy Share Image
You need to begin where people are. You can't punt ideas or innovations in from the 40 yard line. And yes, the work should… — Grant David McCracken Copy Share Image
Often creativity comes from a very pragmatic kind of "well, what if we try this. How about this." You set some parameters and then… — Grant David McCracken Copy Share Image
Business schools do most things very well. They are just not comprehensive and what they miss are things like culture and creativity and a… — Grant David McCracken Copy Share Image
Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of… — Grant David McCracken Copy Share Image
Keeping the ship on course will be the first and most difficult order of business. Everyone is going to be piloting their organization through… — Grant David McCracken Copy Share Image
Most change initiatives either fail or fall far short of original expectations. More often than not, resistance is cultural in nature but the real… — Grant David McCracken Copy Share Image
