On the Web, all advantages are temporary, and you must keep innovating to stay ahead — Jakob Nielsen Copy Share Image
Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer… — Jakob Nielsen Copy Share Image
Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail. — Jakob Nielsen Copy Share Image
Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less. — Jakob Nielsen Copy Share Image
A general principle for all user interface design is to go through all of your design elements and remove them one at a time. — Jakob Nielsen Copy Share Image
The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making… — Jakob Nielsen Copy Share Image
Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen.… — Jakob Nielsen Copy Share Image
Ultimately, users visit your website for its content. Everything else is just the backdrop. — Jakob Nielsen Copy Share Image
People have to want to change before there's any chance of helping them do so. — Jakob Nielsen Copy Share Image
The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go… — Jakob Nielsen Copy Share Image
Minimize the user's memory load by making objects, actions, and options visible. The user should not have to remember information from one part of… — Jakob Nielsen Copy Share Image
Windows '98 is so similar to Windows '95 because Apple hasn't invented anything worth copying since 1995. — Jakob Nielsen Copy Share Image
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it. — Jakob Nielsen Copy Share Image
If your users have many questions, it's a failure of your primary site design. It becomes not so much customer support, as much as… — Jakob Nielsen Copy Share Image
