“It is much more profitable for salespeople to present the expensive item first, not only because to fail to do so will lose the influence of the contrast principle; to fail to do so will also cause the principle to… — Robert B. Cialdini Copy Share Image
“The tendency to want what has been banned and therefore to presume that it is more worthwhile is not limited to such commodities as… — Robert B. Cialdini Copy Share Image
“By no means is my friend original in this last use of the “expensive = good” rule to snare those seeking a bargain. Culturist… — Robert B. Cialdini Copy Share Image
“Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies? The result was that once… — Robert B. Cialdini Copy Share Image
“Observers trying to decide what a man is like look closely at his actions.” — Robert B. Cialdini Copy Share Image
“Everything should be made as simple as possible, but not simpler. —ALBERT EINSTEIN” — Robert B. Cialdini Copy Share Image
“Where all think alike, no one thinks very much. —WALTER LIPPMANN I” — Robert B. Cialdini Copy Share Image
“persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain… — Robert B. Cialdini Copy Share Image
“Price alone had become a trigger feature for quality; and a dramatic increase in price alone had led to a dramatic increase in sales… — Robert B. Cialdini Copy Share Image
“There is no expedient to which a man will not resort to avoid the real labor of thinking.” With” — Robert B. Cialdini Copy Share Image
“Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in… — Robert B. Cialdini Copy Share Image
“The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: “expensive = good.” — Robert B. Cialdini Copy Share Image
