Young people, especially, are turning away from McDonald's towards healthy, locally-sourced options like Next Door and Sweetgreen. — Kimbal Musk Copy Share Image
The one lesson I've learned from technology and food is the only time you know you're doing the wrong thing is when… — Kimbal Musk Copy Share Image
We're social beings, and food is one of the things we can use three times a day to connect with family or… — Kimbal Musk Copy Share Image
We want kids in communities to know real food, and we want them to have a choice between real food and industrial… — Kimbal Musk Copy Share Image
I'm going to work on food culture and help food become fun and part of peoples' lives again. The traditional restaurant is… — Kimbal Musk Copy Share Image
The industrial food system ships in high-calorie, low-nutrient, processed food from thousands of miles away. It leaves us disconnected from our food… — Kimbal Musk Copy Share Image
When you have the demand, you can change the government policies that create McDonald's and junk food. — Kimbal Musk Copy Share Image
The problem is that restaurants have assumed that kids don't want to eat anything other than chicken nuggets or fast-food burgers, but… — Kimbal Musk Copy Share Image
We get emails from parents asking us what kale is because their kids are asking for it. That kind of extraordinary presence… — Kimbal Musk Copy Share Image
Growing up, I cooked in the house, and when I cooked, everyone would sit down and eat, and it was just kind… — Kimbal Musk Copy Share Image
For me, creating a supply chain of what we should be eating is incredibly complicated. It's complicated to figure out how to… — Kimbal Musk Copy Share Image
My goal is to go from the industrial food system toward a real food system where you understand what you are eating. — Kimbal Musk Copy Share Image
Newspapers have an extraordinary amount of local content, including real estate listings and restaurant reviews. — Kimbal Musk Copy Share Image
People are overweight and starving at the same time. It's a tragedy for both the individual and society. — Kimbal Musk Copy Share Image
Twenty-first-century food is going to be real food. Real food is food that is truly nourishing for the consumer, the community, and the planet. — Kimbal Musk Copy Share Image
It's pretty rough in South Africa. It's a rough culture. Imagine rough - well, it's rougher than that. — Kimbal Musk Copy Share Image
I was very afraid of failure because if you fail at something you love, then you ruin what you love. — Kimbal Musk Copy Share Image
Back in 1995, I saw an incredible wave coming. The Internet. I knew I needed to be a part of it no matter what… — Kimbal Musk Copy Share Image
Young people contact me all the time to articulate issues with the industrial food system, but they are frustrated by their perceived inability to… — Kimbal Musk Copy Share Image
My family were all entrepreneurs, including my parents and grandparents. — Kimbal Musk Copy Share Image
The Kitchen's mission is to strengthen communities by bringing local, real food to everyone. — Kimbal Musk Copy Share Image
My mother was a consulting dietician, and my father was a consulting engineer. — Kimbal Musk Copy Share Image
