The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is to learn from the research whether a program should be continued as is, revised, or dropped… — James E. Grunig Copy Share Image
Public Relations is the management of communication between an organization and its publics. — James E. Grunig Copy Share Image
The main reason to measure objectives is not so much to reward or punish individual communications manager for success or failure as it is… — James E. Grunig Copy Share Image
We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics. — James E. Grunig Copy Share Image
