Most people probably don't even know what toothpaste they buy; they just recognize the box on the shelf. — Charles Duhigg Copy Share Image
It is often difficult to definitively link a specific instance of disease to one particular cause, like water pollution. Even when tests… — Charles Duhigg Copy Share Image
Martyrs - those killed because of their Catholic faith - can be beatified even if they don't perform a miracle. However, all… — Charles Duhigg Copy Share Image
In a flash order transaction, buy or sell orders are shown to a collection of high-frequency traders for just 30 milliseconds before… — Charles Duhigg Copy Share Image
Atrazine - a herbicide often used on corn fields, golf courses and even lawns - has become one of the most common… — Charles Duhigg Copy Share Image
Actually, attorneys say, copying a purchased CD for even one friend violates the federal copyright code most of the time. — Charles Duhigg Copy Share Image
Even if consumer confidence hit rock bottom, that most likely would not be enough, by itself, to cause a depression. — Charles Duhigg Copy Share Image
It almost goes without saying that when you are a startup, one of the first things you do is you start setting… — Charles Duhigg Copy Share Image
Even though it's hard to learn how to back your car out the driveway at first, once it becomes a habit, you… — Charles Duhigg Copy Share Image
Drinking water that does not meet a federal health guideline will not necessarily make someone ill. Many contaminants are hazardous only if… — Charles Duhigg Copy Share Image
“If you want to stop smoking, ask yourself, do you do it because you love nicotine, or because it provides a burst of stimulation,… — Charles Duhigg Copy Share Image
“What matters are five key norms,” he told the audience. Teams need to believe that their work is important. Teams need to feel their… — Charles Duhigg Copy Share Image
America has always had an apocalyptic strain. Yet it also seems to believe that if, or when, The End comes, it will still come… — Charles Duhigg Copy Share Image
Bromates are regulated by the Safe Drinking Water Act, but officials are required to test for them only when water leaves a treatment plant. — Charles Duhigg Copy Share Image
“Habits, scientists say, emerge because the brain is constantly looking for ways to save effort. Left” — Charles Duhigg Copy Share Image
Between calculated risk and reckless decision-making lies the dividing line between profit and loss. — Charles Duhigg Copy Share Image
Older Americans are perfect telemarketing customers, analysts say, because they are often at home, rely on delivery services, and are lonely for the companionship… — Charles Duhigg Copy Share Image
“All our life, so far as it has definite form, is but a mass of habits - practical, emotional, and intellectual - systematically organized… — Charles Duhigg Copy Share Image
“Someday soon, say predictive analytics experts, it will be possible for companies to know our tastes and predict our habits better than we know… — Charles Duhigg Copy Share Image
“I love Paul O'Neill, but you could not pay me enough to work for him again" one official told me. "the man has never… — Charles Duhigg Copy Share Image
“THE FRAMEWORK: • Identify the routine • Experiment with rewards • Isolate the cue • Have a plan” — Charles Duhigg Copy Share Image
