Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type… — Marty Neumeier Copy Share Image
Without design thinking, the only sane response to a problem is to make a smaller, "safer" move. Smaller moves don't get you very far. They key is to let out the leash on imagination, but not take it off the… — Marty Neumeier Copy Share Image
A brand is a person’s gut feeling about a product, service or organization — Marty Neumeier Copy Share Image
“Sift through threats for hidden possibilities. Every threat carries with it the potential for innovation. The problem of obesity contains the possibility of new… — Marty Neumeier Copy Share Image
Cultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep… — Marty Neumeier Copy Share Image
A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why… — Marty Neumeier Copy Share Image
“Make a sketch, construct a model, or assemble a prototype. Then another. And another. With each attempt, you’ll reveal new possibilities for innovation. Your… — Marty Neumeier Copy Share Image
“Creativity is the discipline you use when you don’t know the answers, when you’re traveling to parts unknown. On this type of journey, missteps… — Marty Neumeier Copy Share Image
I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build… — Marty Neumeier Copy Share Image
To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions. — Marty Neumeier Copy Share Image
“The cave you fear to enter, goes the ancient proverb, holds the treasure you seek.” — Marty Neumeier Copy Share Image
Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices,… — Marty Neumeier Copy Share Image
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong. — Marty Neumeier Copy Share Image
