“The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are characterised by interaction and behaviour rather than attitude, making the principles of gaming suited to brand… — Craig Atkinson Copy Share Image
“The broad insight that gamers have derived from the world of epic crowd-sourcing is that people are more likely to participate in a project… — Craig Atkinson Copy Share Image
“The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are… — Craig Atkinson Copy Share Image
