“The broad insight that gamers have derived from the world of epic crowd-sourcing is that people are more likely to participate in a project if they believe it's for the greater good – in other words, that it may result… — Craig Atkinson Copy Share Image
“The broad insight that gamers have derived from the world of epic crowd-sourcing is that people are more likely to participate in a project… — Craig Atkinson Copy Share Image
“The modern brand builder faces a difficult issue; communications theory is based on attitude change, and has limited implications for behaviour change. Games are… — Craig Atkinson Copy Share Image
