I think I probably had to start a company, because I don't think I can work for other people. — Tobias Lutke Copy Share Image
To me, a great company starts with a great product and ends with a great product. — Tobias Lutke Copy Share Image
Change has to be fundamental to a company's culture, or there is no way it can survive. — Tobias Lutke Copy Share Image
We're trying to build the largest start-up ever without becoming a big company. — Tobias Lutke Copy Share Image
Shopify has been a perpetually underestimated company at every point of its history. — Tobias Lutke Copy Share Image
When the market turns down, a lot of people lose jobs... and that's the time people become entrepreneurs. Downturns end up being… — Tobias Lutke Copy Share Image
I always loved retail. I love the ideas behind it. I think small-business retail is one of the areas where capitalism works… — Tobias Lutke Copy Share Image
Sometimes, when you're building a company, out of necessity there's just a gazillion things you have to learn and figure out. — Tobias Lutke Copy Share Image
Our mantra has been, 'We will not buy a company unless we think the people that make up the company have a… — Tobias Lutke Copy Share Image
You really want a company that's full of people from all these different backgrounds and then allow them to be creative as… — Tobias Lutke Copy Share Image
At Shopify, we are trying to make things as simple as possible, but for the business owner, it's not unlike starting your… — Tobias Lutke Copy Share Image
More and more people are opening online stores and online retail businesses. This market is expanding very, very quickly. — Tobias Lutke Copy Share Image
People say Facebook connects the world. Facebook has 5,000 Ph.D.s that think about how to make you click on ads you don't… — Tobias Lutke Copy Share Image
To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce.… — Tobias Lutke Copy Share Image
A lot of the best technologists live and work in Canada, and every once in a while, they are aggregated by a… — Tobias Lutke Copy Share Image
One of the most important tasks as a leader in a startup is to pick the right metric to track. This is… — Tobias Lutke Copy Share Image
You have to put more of a well-rounded company together to make it in Canada, and I hope the Canadian market is… — Tobias Lutke Copy Share Image
Commerce is a powerful, underestimated form of expression. We use it to cast a vote with every product we buy. It's a… — Tobias Lutke Copy Share Image
If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true… — Tobias Lutke Copy Share Image
A lot of people have a great business idea; they just need a little push to make it a reality. — Tobias Lutke Copy Share Image
To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we… — Tobias Lutke Copy Share Image
Shopify has been a perpetually underestimated company at every point of its history. — Tobias Lutke Copy Share Image
We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean… — Tobias Lutke Copy Share Image
What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear… — Tobias Lutke Copy Share Image
Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and… — Tobias Lutke Copy Share Image
Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing… — Tobias Lutke Copy Share Image
We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people… — Tobias Lutke Copy Share Image
I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do… — Tobias Lutke Copy Share Image
I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform… — Tobias Lutke Copy Share Image
