No organization ever created an innovation. People innovate, not companies. — Seth Godin Copy Share Image
If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely. — Seth Godin Copy Share Image
The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized… — Seth Godin Copy Share Image
Instead of working hard to keep their share of a shrinking pie, or working even harder to make sure the industry stays… — Seth Godin Copy Share Image
If your organization requires success before commitment, it will never have either. — Seth Godin Copy Share Image
Don't try to be the 'next'. Instead, try to be the other, the changer, the new. — Seth Godin Copy Share Image
The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that… — Seth Godin Copy Share Image
You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that… — Seth Godin Copy Share Image
...treasure what it means to do a day's work. It's our one and only chance to do something productive today, and it's… — Seth Godin Copy Share Image
If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making. — Seth Godin Copy Share Image
Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one. — Seth Godin Copy Share Image
If you hear my idea but don't believe it, that's not your fault; it's mine. If you see my new product but… — Seth Godin Copy Share Image
Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters. — Seth Godin Copy Share Image
Most of the time, creative entrepreneurs lose interest long before their marketing message loses its power. — Seth Godin Copy Share Image
Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness… — Seth Godin Copy Share Image
“You weren't born to be a cog in the giant industrial machine. You were trained to become a cog. There's an alternative available to… — Seth Godin Copy Share Image
Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most… — Seth Godin Copy Share Image
Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman. — Seth Godin Copy Share Image
The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps… — Seth Godin Copy Share Image
I look at Starbucks, Howard Schultz has made many brilliant decisions, and one of the things that they did was they invented the third… — Seth Godin Copy Share Image
Be relentlessly generous, without focusing on when it will come back to you. — Seth Godin Copy Share Image
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies. — Seth Godin Copy Share Image
Making an average pitch to average people, or having an average gala for average people isn't going to scale anymore. You've got to find… — Seth Godin Copy Share Image
Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better… — Seth Godin Copy Share Image
“Life is actually far better than it is in the movies. And it takes longer.” — Seth Godin Copy Share Image
