“Yet on some level we do know the truth. We know that meat production is a messy business, but we choose not to know just how messy it is. We know that meat comes from an animal, but we choose… — Melanie Joy Copy Share Image
“From a business standpoint, animal welfare is a barrier to profit, as it costs less to mass-produce animals and discard those who die prematurely than it does to care for them adequately.” — Melanie Joy Copy Share Image
“The carnistic schema, which twists information so that nonsense seems to make perfect sense, also explains why we fail to see the absurdities of… — Melanie Joy Copy Share Image
“To identify with others is to see something of yourself in them and to see something of them in yourself--even if the only thing… — Melanie Joy Copy Share Image
“As with any violent ideology, the populace must be shielded from direct exposure to the victims of the system, lest they begin questioning the… — Melanie Joy Copy Share Image
“Our values and behaviors are incongruent, and this incongruence causes us a certain degree of moral discomfort. In order to alleviate this discomfort, we… — Melanie Joy Copy Share Image
“It is impossible to exercise free will as long as we are operating from within the system. Free will requires consciousness, and our pervasive… — Melanie Joy Copy Share Image
“Only with awareness of carnism can we reclaim our freedom of choice; without awareness, there is no free choice.” — Melanie Joy Copy Share Image
“Educating yourself does not mean that you were stupid in the first place; it means that you are intelligent enough to know that there… — Melanie Joy Copy Share Image
“Many of us spend long minutes in the aisle of the drugstore mulling over what toothpaste to buy. Yet most of us don't spend… — Melanie Joy Copy Share Image
“There is a vast mythology surrounding meat, but all the myths are in one way or another related to what I refer to as… — Melanie Joy Copy Share Image
“Yet on some level we do know the truth. We know that meat production is a messy business, but we choose not to know… — Melanie Joy Copy Share Image
“Bearing witness takes the courage to realize the potential of the human spirit. Witnessing requires us to call forth the highest qualities of our… — Melanie Joy Copy Share Image
