“The carnistic schema, which twists information so that nonsense seems to make perfect sense, also explains why we fail to see the absurdities of the system. Consider, for instance, advertising campaigns in which a pig dances joyfully over the fire… — Melanie Joy Copy Share Image
“The path of the norm is the path of least resistance; it is the route we take when we're on auto-pilot and don't even realize we're following a course of action that we haven't consciously chosen. Most people who eat… — Melanie Joy Copy Share Image
“The carnistic schema, which twists information so that nonsense seems to make perfect sense, also explains why we fail to see the absurdities of… — Melanie Joy Copy Share Image
“To identify with others is to see something of yourself in them and to see something of them in yourself--even if the only thing… — Melanie Joy Copy Share Image
“As with any violent ideology, the populace must be shielded from direct exposure to the victims of the system, lest they begin questioning the… — Melanie Joy Copy Share Image
“Our values and behaviors are incongruent, and this incongruence causes us a certain degree of moral discomfort. In order to alleviate this discomfort, we… — Melanie Joy Copy Share Image
“It is impossible to exercise free will as long as we are operating from within the system. Free will requires consciousness, and our pervasive… — Melanie Joy Copy Share Image
“Only with awareness of carnism can we reclaim our freedom of choice; without awareness, there is no free choice.” — Melanie Joy Copy Share Image
“Educating yourself does not mean that you were stupid in the first place; it means that you are intelligent enough to know that there… — Melanie Joy Copy Share Image
“Many of us spend long minutes in the aisle of the drugstore mulling over what toothpaste to buy. Yet most of us don't spend… — Melanie Joy Copy Share Image
“There is a vast mythology surrounding meat, but all the myths are in one way or another related to what I refer to as… — Melanie Joy Copy Share Image
“Yet on some level we do know the truth. We know that meat production is a messy business, but we choose not to know… — Melanie Joy Copy Share Image
“Bearing witness takes the courage to realize the potential of the human spirit. Witnessing requires us to call forth the highest qualities of our… — Melanie Joy Copy Share Image
