My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis… — Judy Smith Copy Share Image
Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your… — Judy Smith Copy Share Image
Social media, for me, is just a thorn in my side. It's painful. For us in crisis, it has totally changed the… — Judy Smith Copy Share Image
There's always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine… — Judy Smith Copy Share Image
Most of the time, you think the problem is not as big as it is - because it says something negative about… — Judy Smith Copy Share Image
Smart people are no different than anyone else. Sometimes they exercise bad judgment, like we all do. — Judy Smith Copy Share Image
Allegations become facts, and facts become truth in the eyes of the public, whether they are true or not. — Judy Smith Copy Share Image
If I can, for whatever reason, inspire and motivate people, that's a good thing. — Judy Smith Copy Share Image
I will say this about the truth - that it's one of those crisis rules, whether you are a client or someone who's living… — Judy Smith Copy Share Image
I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we… — Judy Smith Copy Share Image
When times are good, a CEO should remain poised and composed. When times are difficult, a CEO should remain poised and composed. — Judy Smith Copy Share Image
It can be a real blow to our egos when we feel as if our hard-earned degrees don't matter as much as our ability… — Judy Smith Copy Share Image
“PEACEFULNESS: Do not allow life's challenges to disturb your tranquility. Life is far too precious to be wasted on nonessential issues.” — Judy Smith Copy Share Image
Establish and maintain good working relationships with co-workers. You don't have to be friends, but you do have to be friendly. — Judy Smith Copy Share Image
I charge by the hour, or I am on a retainer. We try to work with the client. — Judy Smith Copy Share Image
