As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service. — John Sculley Copy Share Image
I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking… — John Sculley Copy Share Image
I believe that crisis really tends to help develop the characer of an organisation. — John Sculley Copy Share Image
There are just moments when all the stars are aligned for breakthrough products. — John Sculley Copy Share Image
The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind,… — John Sculley Copy Share Image
Apple does magical things, but it does magical things that are a combination of a product, a service, a system, and an experience with… — John Sculley Copy Share Image
Ross Perot came and visited Apple several times and visited the Macintosh factory. Ross was a systems thinker. — John Sculley Copy Share Image
We expect teachers to handle teenage pregnancy, substance abuse, and the failings of the family. Then we expect them to educate our children. — John Sculley Copy Share Image
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or… — John Sculley Copy Share Image
When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was… — John Sculley Copy Share Image
It's suddenly practical to do very high quality video wirelessly over mobile devices, and we're just in the early days of that. — John Sculley Copy Share Image
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it. — John Sculley Copy Share Image
The healthcare industry has never had a priority on user experience because there has been little competition. Prices have never been transparent. — John Sculley Copy Share Image
Is there anyone out there who is the next Steve Jobs? I think Jeff Bezos is pretty close. He is very smart. He is… — John Sculley Copy Share Image
