“the audience will not remember the vast majority of what you say. But they will remember what they thought about what you said. And what they felt about what you said. So help them. Leave moments in your narrative for… — Peter Coughter Copy Share Image
“Just spend a bit of time bringing the same level of creativity to selling the work as you brought to creating the work.” — Peter Coughter Copy Share Image
“The words on the screen are usually a distraction to the audience. If you’re reading the words, by the time you’ve gotten around to… — Peter Coughter Copy Share Image
“the audience will not remember the vast majority of what you say. But they will remember what they thought about what you said. And… — Peter Coughter Copy Share Image
“We all fall in love with our own ideas. The trick is to know when to fall out of love with these ideas and… — Peter Coughter Copy Share Image
“If they’re not getting something, you’ve got to make the point in a way that they do get before you move on to the… — Peter Coughter Copy Share Image
“But it’s not because we’re afraid to fail. It’s because we’re afraid that we’ll succeed. That is what truly terrifies us.” — Peter Coughter Copy Share Image
“It should seem as if we’re thinking of these words for the first time as we say them. In fact, it should feel as… — Peter Coughter Copy Share Image
“Start each of your sentences by looking directly into someone’s eyes.” — Peter Coughter Copy Share Image
“things—Feeling Safe, Being Right, Feeling Good, and Looking Good. If any of these conditions are challenged, we become fearful.” — Peter Coughter Copy Share Image
“But when you have something important to say, you must be looking at someone.” — Peter Coughter Copy Share Image
“And then, you’ve got to sit down and write what I call the “Voice Over” for each slide. You’ve got to decide exactly what… — Peter Coughter Copy Share Image
“The secret to selling great work is to sell the idea of the work before you sell the work.” — Peter Coughter Copy Share Image
