“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so by accident, most apologize immediately. Physical contact is seen by many as analogous to trespassing on… — Martin Lindstrom Copy Share Image
“Americans’ reputation for friendliness is the absence of physicality. In the United States, no one ever touches anyone else and if they do so… — Martin Lindstrom Copy Share
“French and Italian hospitality industries, food service employees take pleasure in being the best at what they do. They may be the finest oyster… — Martin Lindstrom Copy Share
“Most remember Hitchcock as a skilled storyteller, but what few know is that the director shot his movies using two separate scripts. The first,… — Martin Lindstrom Copy Share
I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension… — Martin Lindstrom Copy Share
“If a living place can be likened to a city, the art on the wall, or the lack of art, is the first sign” — Martin Lindstrom Copy Share
We're all obsessed with our smartphones and thus really don't see anything around us. — Martin Lindstrom Copy Share
“Russia’s biggest downside, for me at least, is its lack of color. Being in Russia is like breathing different oxygen, and I can feel… — Martin Lindstrom Copy Share
Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems… — Martin Lindstrom Copy Share
A brand is an emotional construct. It helps you to project an image to the world which you'd like to own. — Martin Lindstrom Copy Share
“the Apple logo hangs from an unseen thread in many Apple Stores like a Bethlehem star?” — Martin Lindstrom Copy Share
“In some instances, I’ve found that executives don’t even use their own products.” — Martin Lindstrom Copy Share
“In an analysis of over one billion pieces of emoji data across the globe, across numerous categories, it wasn’t surprising to find that UK… — Martin Lindstrom Copy Share
Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any… — Martin Lindstrom Copy Share
Today's evangelism is just as likely to take place via chat rooms and viral videos as it is in a personal conversation or a… — Martin Lindstrom Copy Share
“The Italian-owned Benetton label, for example, manufactures its entire clothing line in white. Once the clothes are delivered to distribution centers, Benneton’s analysts assess… — Martin Lindstrom Copy Share
