Work hard Quote by 37 Signals
““Make each feature work hard to be implemented. Make each feature prove itself and show that it's a survivor. It's like "Fight Club". You should only consider features if they're willing to stand on the porch for three days waiting to be let in. That's why you start with no. Every feature request that comes in to us — or from us — meets a no. We listen but don't act. The initial response is "not now". If a request for a feature keeps coming back, that's when we know it's time to take a deeper look. Then, and only then, do we start considering the feature for real.””
About This Quote
Source Book: 37 Signals, 2014
Features should be rigorously vetted; only those that persist under scrutiny deserve development.
In simple terms: Only strong, necessary features survive.
Key Takeaway
Prioritize features that prove lasting value.
Themes
product development
focus
validation
Mood
analytical
pragmatic
Type
strategic
process
When to use this quote
- startup planning
- feature backlog review
- customer feedback cycles
- resource allocation
Key Concepts
lean methodology
survival of the fittest
Questions to Reflect On
- How do you differentiate essential features from nice‑to‑haves?
- When is it right to revisit a rejected idea?
A Different Perspective
Constantly saying no can stifle innovation if not balanced with openness.
