Approach Quote by Dennis Ritchie

The best feature is less features.

— Kevin Systrom

Every feature has some maintenance cost, and having fewer features lets us focus on the ones we care about and make sure they work…

— David Karp

A great product isn't just a collection of features. It's how it all works together.

— Tim Cook

The difficult part for us is adding features without making the product more complicated.

— Jan Koum

The hardest part of design ... is keeping features out.

— Donald A. Norman

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

— Jakob Nielsen

We focus a lot on the quality of experience, speed, reliability. It’s not sexy from a lot of people’s perspective, it’s not glitzy in…

— Jan Koum

We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value…

— Douglas Crockford

When I was a student and rushing to finish a project, my gut instinct was usually to keep adding all kinds of features. It's…

— Mike Krieger

The secret to building great products is not creating awesome features, it's to make your users awesome.

— Kathy Sierra

Once you eliminate quality as a requirement, the entire design process becomes a whole lot easier.

— Jared Spool

Unfortunately, the client that exists today is still pretty much the prototype design.

— Shawn Fanning