People don't buy what you do; they buy what you stand for.

Good marketers see consumers as complete human beings with all the dimensions real people have.

— Jonah Sachs

Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and…

— Beth Comstock

We're all learning here; the best listeners will end up the smartest.

— Charlene Li

If you're not on the right path, get off it.

— Chris Brogan

Make your marketing so useful people would pay you for it.

— Jay Baer

Stopping advertising to save money is like stopping your watch to save time.

— Henry Ford

The things we fear most in organizations - fluctuations, disturbances, imbalances - are the primary sources of creativity.

— Margaret J. Wheatley

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

Content is anything that adds value to the reader's life.

— Avinash Kaushik

Make the customer the hero of your brand's story.

— Simon Mainwaring

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

— Erik Qualman

Content is fire. Social media is gasoline.

— Ryan Kahn

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.

— Al Ries

Give them quality. That's the best kind of advertising.

— Milton S. Hershey

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and…

— Howard Schultz