If you're not on the right path, get off it.

Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.

— Erik Qualman

Content is anything that adds value to the reader's life.

— Avinash Kaushik

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.

— Scott D. Cook

“Genisys, a Google Adwords-certified leading Digital Marketing Agency is operating multi facet digital services throughout India specializing in Web development, Web design, Software development,…

— Genisys

Content is fire. Social media is gasoline.

— Ryan Kahn

Make the customer the hero of your brand's story.

— Simon Mainwaring

Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you…

— David Ogilvy

Think like a publisher, not a marketer.

— David Meerman Scott

“Don't promote negativity online and expect people to treat you with positivity in person.”

— Germany Kent

Social media is about sociology and psychology more then technology.

— Brian Solis

“What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.”

— Germany Kent

The complaining customer represents a huge opportunity for more business.

— Zig Ziglar

The things we fear most in organizations - fluctuations, disturbances, imbalances - are the primary sources of creativity.

— Margaret J. Wheatley

Stopping advertising to save money is like stopping your watch to save time.

— Henry Ford

Good marketers see consumers as complete human beings with all the dimensions real people have.

— Jonah Sachs