Simon Mainwaring

Make the customer the hero of your brand's story.

— Simon Mainwaring

The currency of universal values make brands innately sharable.

— Simon Mainwaring

Consumers want a better world, not just better widgets.

— Simon Mainwaring

The false separation between living and giving must end.

— Simon Mainwaring

Technology is teaching us to be human again.

— Simon Mainwaring

The future of profit is purpose.

— Simon Mainwaring

As we all know, lasting relationships can't be rushed.

— Simon Mainwaring

Brands must become architects of community.

— Simon Mainwaring

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

— Simon Mainwaring

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

— Simon Mainwaring

The leverage and influence social media gives citizens are rapidly spreading into the business world.

— Simon Mainwaring

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

— Simon Mainwaring

The keys to brand success are self-definition, transparency, authenticity and accountability.

— Simon Mainwaring

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

— Simon Mainwaring

Work with your competitors when the interest of the community and planet are at stake.

— Simon Mainwaring

Millions of people are falling out of the middle class into the ranks of the poor.

— Simon Mainwaring

Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly…

— Simon Mainwaring

If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment…

— Simon Mainwaring

When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives…

— Simon Mainwaring

Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on…

— Simon Mainwaring

Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.

— Simon Mainwaring

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers…

— Simon Mainwaring

Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think…

— Simon Mainwaring

Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to…

— Simon Mainwaring

There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely…

— Simon Mainwaring

Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their…

— Simon Mainwaring

Brands must empower their community to be change agents in their own right. To that end, they need to take on a…

— Simon Mainwaring

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem…

— Simon Mainwaring

And if you look at the reality in the United States, where you have more than 40 million people below the poverty…

— Simon Mainwaring

Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships…

— Simon Mainwaring

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By…

— Simon Mainwaring

Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else.…

— Simon Mainwaring

Like all technology, social media is neutral but is best put to work in the service of building a better world.

— Simon Mainwaring

As more people use social media to tell the story of the future, the wants and needs of more people will be…

— Simon Mainwaring

Your computer needn't be the first thing your see in the morning and the last thing you see at night.

— Simon Mainwaring

Business practices and how we treat the planet are also in desperate need of re-humanization.

— Simon Mainwaring

Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.

— Simon Mainwaring

Social media is not an end in itself. It's just another tool to reach people.

— Simon Mainwaring

Social media is not about the exploitation of technology but service to community.

— Simon Mainwaring

How well you tell your story determines how well your customers tell your story.

— Simon Mainwaring