Skip to content

The DS was launched back in 2004, and sales of that…

“The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.” quote by Satoru Iwata
Download Open image
“The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.”

Satoru Iwata

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The DS sold record numbers in 2009 US, unlike typical game hardware which peaks early then declines.

In simple terms: DS sales grew later, breaking usual early‑peak pattern.

Key Takeaway

Expect long‑term product life cycles.

Themes

technology marketing product lifecycle

Mood

strategic optimistic

Type

business marketing

When to use this quote

  • gaming industry
  • product development
  • sales forecasting
  • marketing strategy

Key Concepts

Innovation adoption consumer behavior

Questions to Reflect On

  • What drives sustained sales after launch?
  • How can companies maintain product relevance?
A Different Perspective

Later spikes may be unsustainable without new features.

★ ★ ★ ★ ★ No ratings yet

More by Satoru Iwata

Explore all 129 Satoru Iwata quotes

More Back quotes

Browse all 9,709 Back quotes