Instead, they were obtuse, they were utterly indifferent…
““Instead, they were obtuse, they were utterly indifferent to the fact that I was putting every cent I had and all I could borrow into this project. When we sat down with our lawyers in attendance, the brothers acknowledged the problems but refused to write a single letter that would permit me to make changes. “We have told you by telephone that you may go ahead and alter the plans as we discussed,” said their attorney, Frank Cotter. “But the contract calls for a registered letter. If Mr. Kroc does not have that, he is put in jeopardy,” said my counsel. “That’s your problem.” It was almost as though they were hoping I would fail. This was a peculiar attitude for them to take because the more successful the franchising, the more money they would make. My attorney gave up on the situation.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
The author describes a frustrating business negotiation where legal formalities and indifference hinder progress despite financial investment.
In simple terms: Bureaucracy and apathy can block even well‑funded projects.
Key Takeaway
Insist on clear, documented agreements early.
Themes
business
frustration
legal hurdles
Mood
frustrated
determined
Type
business
legal
When to use this quote
- franchise negotiations
- legal disputes
- startup funding
- partner meetings
Key Concepts
contract law
power dynamics
investment risk
Questions to Reflect On
- What could have been done to align expectations?
- How do legal formalities protect both sides?
A Different Perspective
The story may lack perspective from the other party.