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To fix the business, to bring it back to health, you must…

“To fix the business, to bring it back to health, you must assimilate enough of the disruptive innovation to modernize the operating model without jettisoning your business model. This typically requires new leaders and definitely requires new (if temporary) rules. The CEO is the only person who…” quote by Geoffrey Moore
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“To fix the business, to bring it back to health, you must assimilate enough of the disruptive innovation to modernize the operating model without jettisoning your business model. This typically requires new leaders and definitely requires new (if temporary) rules. The CEO is the only person who can dictate the correct terms in a timely manner and maintain the enterprise's commitment to those terms for the duration of the rehabilitation effort.”

Geoffrey Moore

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

A business must adopt enough disruptive innovation to modernize while preserving its core model, requiring new leadership and temporary rules set by the CEO.

In simple terms: Adopt innovation without abandoning core business, guided by CEO.

Key Takeaway

Balance change with continuity.

Themes

innovation leadership business transformation strategic change

Mood

determined strategic

Type

advisory strategic

When to use this quote

  • corporate turnaround
  • digital transformation
  • leadership transition
  • strategic planning

Key Concepts

disruptive innovation organizational adaptation governance

Questions to Reflect On

  • How much innovation is enough?
  • What temporary rules are most effective?
A Different Perspective

Changing too much too fast can erode brand identity.

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