Skip to content

In one study, participants were primed with…

“In one study, participants were primed with high-achievement words (related to winning, excellence, etc.) flashed on a computer screen. Each word appeared only for an instant, too fast for conscious deliberation. Participants with high-achievement motivation performed significantly better on tasks…” quote by David DiSalvo
Download Open image
““In one study, participants were primed with high-achievement words (related to winning, excellence, etc.) flashed on a computer screen. Each word appeared only for an instant, too fast for conscious deliberation. Participants with high-achievement motivation performed significantly better on tasks after being primed with the words than those with low achievement motivation.””

David DiSalvo

About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Brief exposure to achievement‑related words boosts performance for those already motivated toward success.

In simple terms: Success words help motivated people do better.

Key Takeaway

Leverage positive cues to enhance performance.

Themes

motivation performance psychology

Mood

inspired analytical

Type

research psychological

When to use this quote

  • work tasks
  • academic testing
  • sports competition
  • creative problem solving

Key Concepts

priming achievement goal cognitive activation

Questions to Reflect On

  • How can you create cues that raise motivation for low‑motivation individuals?
  • What environments benefit most from subtle priming?
A Different Perspective

Effect may be limited to individuals with pre‑existing high motivation.

★ ★ ★ ★ ★ No ratings yet

More by David DiSalvo

Explore all 125 David DiSalvo quotes

More Computers quotes

Browse all 9,389 Computers quotes