In one study, participants were primed with…
““In one study, participants were primed with high-achievement words (related to winning, excellence, etc.) flashed on a computer screen. Each word appeared only for an instant, too fast for conscious deliberation. Participants with high-achievement motivation performed significantly better on tasks after being primed with the words than those with low achievement motivation.””
About This Quote
This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.
Brief exposure to achievement‑related words boosts performance for those already motivated toward success.
In simple terms: Success words help motivated people do better.
Leverage positive cues to enhance performance.
Themes
Mood
Type
When to use this quote
- work tasks
- academic testing
- sports competition
- creative problem solving
Key Concepts
Questions to Reflect On
- How can you create cues that raise motivation for low‑motivation individuals?
- What environments benefit most from subtle priming?
Effect may be limited to individuals with pre‑existing high motivation.