Participants who anticipated more rapid feedback scored…

“The flip side of this reality is that our big brains, advanced as they are, come with an array of complex shortcomings and are…

— David DiSalvo

“The best way to think of how our brains frame information is to imagine a picture frame, except unlike a normal frame, this one…

— David DiSalvo

“the amPFC and PCC were shown to play a large role in self-referential thinking and autobiographical memory (essentially, the “me” part of your brain).”

— David DiSalvo

“those who ask themselves whether they will perform a task generally do better than those who tell themselves that they will.”

— David DiSalvo

“words, for our brains, reality equals relevance.”

— David DiSalvo

“In German, bridge (die brucke) is a feminine noun; in Spanish, bridge (el puente) is a masculine noun. Boroditsky found that when asked to…

— David DiSalvo

“selective attention,” also called “selectivity bias”—the tendency to orient oneself toward and process information from only one part of our environment to the exclusion…

— David DiSalvo

“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better about moral…

— David DiSalvo

“appears that our first instinct is for idleness, but when given an excuse to be busy (even a meaningless one), we're liable to act…

— David DiSalvo

“The reason that persuasive messages are short, pithy, and digestible in seconds is that we process them so quickly that they become familiar without…

— David DiSalvo

“schema (singular form of schemata) is like a mental map of concepts that hangs together by association.”

— David DiSalvo

“Specifically, a web of neurons—dubbed the “default network”—spanning three brain regions (the medial prefrontal cortex, the posterior cingulate cortex, and the parietal cortex) are…

— David DiSalvo

“it's always on in the background but only takes first chair in our brains when we're not focused on anything in particular.”

— David DiSalvo

“Our expectations for what we should be able to recall are hardly in line with what our brains are capable of processing—which, by the…

— David DiSalvo

“As a social animal, we have a deeply rooted desire to belong to a social group—a preferred tribe, if you will.”

— David DiSalvo