“Memory does not reside in any one place in our brains, but rather is distributed across multiple brain regions.” — David DiSalvo Copy Share Image
“the amPFC and PCC were shown to play a large role in self-referential thinking and autobiographical memory (essentially, the “me” part of… — David DiSalvo Copy Share Image
“most views, short-term memory has extremely limited capacity—about seven items at a time. Long-term memory includes anything that is not currently active… — David DiSalvo Copy Share Image
“activated when recalling a personal memory—the posterior cingulate gyrus, parahippocampal gyrus, and left occipital lobe—are also active when thinking about a future… — David DiSalvo Copy Share Image
“The first is working memory, or what we usually call “short-term memory”—the category of memory that includes anything we are actively thinking… — David DiSalvo Copy Share Image
“Our expectations for what we should be able to recall are hardly in line with what our brains are capable of processing—which,… — David DiSalvo Copy Share Image
“What we now know is that our brains happily reconstruct memories, though we are frequently fooled into thinking that the reconstructions are… — David DiSalvo Copy Share Image
“Our memories are wrong at least as often as they are right. At best, they are incomplete, though we might swear otherwise.” — David DiSalvo Copy Share Image
“The second category is long-term memory—the place where everything “remembered” resides. Long-term memory is engaged in the short term (e.g., word memorization)… — David DiSalvo Copy Share Image
“Implicit memory (also called nondeclarative memory) is where socalled muscle memory is found—the motor skills that, once learned, are always available to… — David DiSalvo Copy Share Image
“Explicit memory (also called declarative memory) principally holds words, numbers, and events. Or, to use the parlance of neurobiology, it is memory… — David DiSalvo Copy Share Image
“transactive memory—which simply means that over time relationship partners are able to rely on each other to remember things.3 They become a… — David DiSalvo Copy Share Image
“Neurons that fire together wire together.” What this means in terms of memory is that the more intense the activity is between… — David DiSalvo Copy Share Image
“The flip side of this reality is that our big brains, advanced as they are, come with an array of complex shortcomings and are… — David DiSalvo Copy Share
“Participants who anticipated more rapid feedback scored the highest on the test.” — David DiSalvo Copy Share
“The best way to think of how our brains frame information is to imagine a picture frame, except unlike a normal frame, this one… — David DiSalvo Copy Share
“the amPFC and PCC were shown to play a large role in self-referential thinking and autobiographical memory (essentially, the “me” part of your brain).” — David DiSalvo Copy Share
“those who ask themselves whether they will perform a task generally do better than those who tell themselves that they will.” — David DiSalvo Copy Share
“In German, bridge (die brucke) is a feminine noun; in Spanish, bridge (el puente) is a masculine noun. Boroditsky found that when asked to… — David DiSalvo Copy Share
“selective attention,” also called “selectivity bias”—the tendency to orient oneself toward and process information from only one part of our environment to the exclusion… — David DiSalvo Copy Share
“great deal of “green” marketing is predicated on the assumption that people will buy a green product to make themselves feel better about moral… — David DiSalvo Copy Share
“appears that our first instinct is for idleness, but when given an excuse to be busy (even a meaningless one), we're liable to act… — David DiSalvo Copy Share
“The reason that persuasive messages are short, pithy, and digestible in seconds is that we process them so quickly that they become familiar without… — David DiSalvo Copy Share
“schema (singular form of schemata) is like a mental map of concepts that hangs together by association.” — David DiSalvo Copy Share
“Specifically, a web of neurons—dubbed the “default network”—spanning three brain regions (the medial prefrontal cortex, the posterior cingulate cortex, and the parietal cortex) are… — David DiSalvo Copy Share
“it's always on in the background but only takes first chair in our brains when we're not focused on anything in particular.” — David DiSalvo Copy Share
“Our expectations for what we should be able to recall are hardly in line with what our brains are capable of processing—which, by the… — David DiSalvo Copy Share
