Whether you sell hamburgers or computers, we’re all in the…

“We're all in the customer service business. Our goal must be to exceed our customers' expectations everyday.”

— Dave Thomas

We’re in the Customer Service business—we just happen to provide airline transportation.

— Colleen Barrett

We should not use crippled children to sell hamburgers. Ever.

— Phil Donahue

The best way to retain your clients or customers is to please them beyond their expectations and to keep doing so.

— Anonymous

If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises…

— Richard Branson

Only your customers can define quality, because it's meeting your customers' expectations the first time every time. Simply put, it's performance to the standards…

— Ed Robertson

When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.

— Ron Kaufman

A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him.

— Mahatma Gandhi

My financial service business is the absolute best thing I have done to empower the poor. I run many charities and fight many political…

— Russell Simmons

Television is a service, but it's also a business.

— Megyn Kelly

The key to using the Internet to extend and build relationships is to view ownership of information differently-you need to bring customers inside your…

— Michael Dell

There is only one boss. The customer...

— Sam Walton

Customers don't expect you to be perfect. They do expect you to fix things when they go wrong.

— Don Porter

Ultimately, we're in the service business. We will always have an important human element.

— Steve Easterbrook

Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?

— Jeffrey Gitomer