I take it personally when people belittle our employees and misrepresent our record as an employer. — Steve Easterbrook Copy Share Image
Ultimately, we're in the service business. We will always have an important human element. — Steve Easterbrook Copy Share Image
The McJob tag is misleading, and demeaning to our staff and franchisees. — Steve Easterbrook Copy Share Image
I'm honest and fair, but I don't dispense false kindness. — Steve Easterbrook Dispense Copy Share Image
China and Hong Kong represent an enormous growth opportunity for McDonald's. — Steve Easterbrook China Copy Share Image
Everyone likes a burger now and then, and that's absolutely fine. — Steve Easterbrook Copy Share Image
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now. — Steve Easterbrook Copy Share Image
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective. — Steve Easterbrook Copy Share Image
If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind. — Steve Easterbrook Copy Share Image
We can see what works in one part of the world and one market, and we can share that knowledge and expertise… — Steve Easterbrook Challenges Copy Share Image
There's absolutely no doubt consumers have more choice than ever, and the standards of all that provide food have improved over time. — Steve Easterbrook Choice Copy Share Image
Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations. — Steve Easterbrook Copy Share Image
The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably… — Steve Easterbrook Copy Share Image
Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out. — Steve Easterbrook Copy Share Image
What I've looked to do is try and become a change agent for good, to create the behavioral changes, the cultural changes… — Steve Easterbrook Change Copy Share Image
When you get an invitation to come back and be part of the team that will be the architect of the next… — Steve Easterbrook Business Copy Share Image
Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There… — Steve Easterbrook Copy Share Image
We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments… — Steve Easterbrook Ability Copy Share Image
Part of how we decide how we allocate our media is we have fairly sophisticated ways of measuring our return on marketing… — Steve Easterbrook Copy Share Image
As you get little pockets of success, then suddenly the light bulbs go on in everyone's head, and more leaders get more… — Steve Easterbrook Copy Share Image
Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue… — Steve Easterbrook Business Copy Share Image
When we look at some of the greatest creative ideas we've come up with, they have originated literally from all corners of… — Steve Easterbrook Creative ideas Copy Share Image
As a parent, I know how difficult it can be to encourage your kids to eat well. — Steve Easterbrook Copy Share Image
I think the greatest demand actually comes from within, not from outside. — Steve Easterbrook Copy Share Image
Customers have access to information that gives them much more control over their lives. — Steve Easterbrook Control Copy Share Image
When you're in a turnaround situation, you cannot incrementalize your way out of it. — Steve Easterbrook Copy Share Image
Bringing out service staff on to the dining floor does change the atmosphere. — Steve Easterbrook Copy Share Image
Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown. — Steve Easterbrook Chicago Copy Share Image
It makes me sad there is still some intellectual snobbery out there. — Steve Easterbrook Intellectual Copy Share Image
Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time. — Steve Easterbrook Experience Copy Share Image
