The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits… — Steve Easterbrook Copy Share Image
My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have… — Steve Easterbrook Business Copy Share Image
There's a lot of businesses that are working hard, who are at the top of their games. Therefore, it's always going to… — Steve Easterbrook Copy Share Image
We're allowing technology to take out the non-value-added manual elements of the McDonald's experience. — Steve Easterbrook Experience Copy Share Image
Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it. — Steve Easterbrook Copy Share Image
Fear of decision-making is one thing I personally resist, and I'm trying to encourage others to resist as well. — Steve Easterbrook Fear Copy Share Image
People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real… — Steve Easterbrook Copy Share Image
I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes… — Steve Easterbrook Copy Share Image
When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency. — Steve Easterbrook Business Copy Share Image
The business cannot ignore what customers are saying when the message is clear: We're not on our game. — Steve Easterbrook Business Copy Share Image
The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around… — Steve Easterbrook Business Copy Share Image
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot… — Steve Easterbrook Business Copy Share Image
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going. — Steve Easterbrook Confidence Copy Share Image
The consumer is going through a period around the world of uncertainty - whether geopolitical uncertainty, economic uncertainty - and that makes… — Steve Easterbrook Copy Share Image
