Tim Cook

Apple Pay is forever changing the way we pay for things.

— Tim Cook

People like things they can do now, not just think about.

— Tim Cook

I dont consider the bloody ROI.

— Tim Cook

Apple doesn't do hobbies as a general rule.

— Tim Cook

I don't think Apple has to own a content business.

— Tim Cook

What makes Siri cool is she has a personality.

— Tim Cook

Apple Watch is the most personal device we've ever created.

— Tim Cook

Anything can change, because the smartphone revolution is still in the early stages.

— Tim Cook

Never try to fix other people. God does not need to do a bank shot off your lips.

— Tim Cook

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

— Tim Cook

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

— Tim Cook

You can only do so many things great, and you should cast aside everything else.

— Tim Cook

You want to be the pebble in the pond that creates the ripple for change.

— Tim Cook

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

— Tim Cook

And that's what everyone at Apple is focused on - pushing forward and creating the future.

— Tim Cook

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

— Tim Cook

Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great…

— Tim Cook

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can…

— Tim Cook

I think that some people will never buy a computer because I think now we're at the point where the iPad does…

— Tim Cook

If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands.…

— Tim Cook

I've been thinking about 'The Jetsons' since I was a kid. But occasionally, you want 'The Jetsons' to come to reality. That's…

— Tim Cook

It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future.

— Tim Cook

There's a mountain of information about us. I mean there's so much. Anyway, I'm not an intelligence person. But I just look…

— Tim Cook

For us, the most important thing we can do is raise people up - that is, either by giving the ability to…

— Tim Cook

With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies…

— Tim Cook

If you're worried about messaging, people will just move to something else. You know if you legislate against Facebook and Apple and…

— Tim Cook

The reality is that if you - let's say you just pulled encryption. Let's ban it. Let's you and I ban it…

— Tim Cook

Our competition is different: They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs.…

— Tim Cook

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others. So if hearing that…

— Tim Cook

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don't shrink from risk. And…

— Tim Cook

The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think…

— Tim Cook

I think the most diverse group will produce the best product; I firmly believe that.

— Tim Cook

The sidelines are not where you want to live your life. The world needs you in the arena!

— Tim Cook

The kind of investors we seek are long term because that's how we make our decisions.

— Tim Cook

No one should have a key that turns a billion locks. It shouldn't exist.

— Tim Cook

We think coding should be required in every school because it's as important as any kind of second language.

— Tim Cook

Today, we are pleased to announce the biggest advancement in iPhone.

— Tim Cook

A back door is a nonstarter. It means we are all not safe... I don't support a back door for any government,…

— Tim Cook

Maybe law enforcement would like the ability to turn on the camera on your Mac.

— Tim Cook

I learned that focus is key. Not just in your running a company, but in your personal life as well.

— Tim Cook