The iPad is the clearest expression of our vision of the future of personal computing. — Tim Cook Copy Share Image
And that's what everyone at Apple is focused on - pushing forward and creating the future. — Tim Cook Copy Share Image
Augmented reality will take some time to get right, but I do think that it's profound. — Tim Cook Copy Share Image
The future of television is what our competitors have been doing for years. — Tim Cook Copy Share Image
It's not what Apple and Beats are doing today. It's what we believe pairing the two together can produce for the future. — Tim Cook Copy Share Image
When I go into my living room and turn on the TV, I feel like I have gone backwards in time by… — Tim Cook Copy Share Image
At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is… — Tim Cook Copy Share Image
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate - when a… — Tim Cook Copy Share Image
Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of… — Tim Cook Copy Share Image
Every time I meet Prime Minister Modi and listen to him and then see his actions, including GST, I see bold things… — Tim Cook Copy Share Image
You have to find the intersection of doing something you're passionate about and that, at the same time, is in the service… — Tim Cook Copy Share Image
We're putting all of our energy into making it right. And we have already had several software updates. We've got a huge… — Tim Cook Copy Share Image
We typically don't talk about something until we are about to ship. Not just for AI, but for anything: the comparison is… — Tim Cook Copy Share Image
Virtual reality sort of encloses and immerses the person into an experience that can be really cool but probably has a lower… — Tim Cook Copy Share Image
Gaming has kind of evolved a bit. More people play on portable devices. Where we might go in the future, we'll see.… — Tim Cook Copy Share Image
Maybe law enforcement would like the ability to turn on the camera on your Mac. — Tim Cook Copy Share
The sidelines are not where you want to live your life. The world needs you in the arena! — Tim Cook Copy Share
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook Copy Share
It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And… — Tim Cook Copy Share
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their… — Tim Cook Copy Share
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list… — Tim Cook Copy Share
Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit… — Tim Cook Copy Share
We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. — Tim Cook Copy Share
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others. — Tim Cook Copy Share
The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is… — Tim Cook Copy Share
