I learned that focus is key. Not just in your running a company, but in your personal life as well. — Tim Cook Copy Share Image
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things… — Tim Cook Copy Share Image
I despise politics. There is no room for it in a company. My life is going to be way too short to… — Tim Cook Copy Share Image
We generally acquire a company every three to four weeks on average. And so it's a rare month that there's not a… — Tim Cook Copy Share Image
We don't collect a lot of your data and understand every detail about your life. That's just not the business that we… — Tim Cook Copy Share Image
This is Steve's company. This is still Steve's company. It was born that way; it's still that way. And so his spirit,… — Tim Cook Copy Share Image
My business is not reading your messages. I don't have a business doing that. And it's against my values to do that.… — Tim Cook Copy Share Image
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating.… — Tim Cook Copy Share Image
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve. — Tim Cook Copy Share Image
We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically.… — Tim Cook Copy Share Image
Prior to the App Store, the chances of that happening, of somebody really young forming a company and in a period of… — Tim Cook Copy Share Image
People should have values, so by extension, a company should. And one of the things you do is give back. So how… — Tim Cook Copy Share Image
It wasn't very long ago when you wouldn't even think about there being health information on the smartphone. There's financial information. There's… — Tim Cook Copy Share Image
There's a lot of health information available on your smart phone. There's financial information. There's your conversations, there's business secrets. There's an… — Tim Cook Copy Share Image
Apple is the only company that can take hardware, software, and services and integrate those into an experience that's an 'aha' for… — Tim Cook Copy Share Image
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and… — Tim Cook Copy Share Image
We are the most focused company that I know of or have read of or have any knowledge of. We say no… — Tim Cook Copy Share Image
I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting… — Tim Cook Copy Share Image
At one point in time, you had to choose, 'Do you want to do consumer or enterprise?' But the reality today is… — Tim Cook Copy Share Image
Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do… — Tim Cook Copy Share Image
Maybe law enforcement would like the ability to turn on the camera on your Mac. — Tim Cook Copy Share
The sidelines are not where you want to live your life. The world needs you in the arena! — Tim Cook Copy Share
Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. — Tim Cook Copy Share
It's hard to edit. It's hard to stay focused. And yet, we know we'll only do our best work if we stay focused. And… — Tim Cook Copy Share
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their… — Tim Cook Copy Share
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list… — Tim Cook Copy Share
Without encryption, you and I wouldn't be able to do our banking online. We wouldn't be able to buy things online, because your credit… — Tim Cook Copy Share
We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. — Tim Cook Copy Share
Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others. — Tim Cook Copy Share
The pre-owned market allows us to reach customers who really want an Apple device but can't really reach that point. I think it is… — Tim Cook Copy Share
